Ashton Kutcher is Pepe Jeans' face for Autum/Winter 2008.

Pepe Jeans London is pleased to announce that fronting the advertising campaign for Autumn / Winter 2008 is the actor and tv producer Ashton Kutcher.

After some success in modelling Kutcher moved to Los Angeles and after his first audition was cast as Michael Kelso in the television series That 70s Show which debuted in 1998 and ended in 2006.

He has starred in several comedy films that include Dude, Where's My Car? Just Married, Guess Who,Cheaper By The Dozen,The Butterfly Effect and most recently What Happens In Vegas...Perhaps Kutcher is more renowned for his antics in his own MTV series Punkd.

He is also executive producer for reality TV show Beauty And The Geek aswell as another reality tv show entitled The Real Wedding Crashers.

Female talent is top model Isabeli Fontana. Born in Curitiba, Paraná, Brazil. In 1996 she made it to the finals of the Elite Model Look Contest when she was just 13. Isabeli quickly rose to fame and over the years has modelled for Versace, Ralph Lauren and Valentino and Sports Illustrated Swimsuit Issue.

The pictures were shot on location at the Zorthian Ranch in Altadena, California. A hippy camp that existed during the 70s and has been completely untouched ever since.

Fashion Designing

Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Fashion design differs from costume design due to its core product having a built in obsolescence usually of one to two seasons. A season is defined as either autumn/winter or spring/summer. Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first person to sew their label into the garments that they created. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

Fashion designers design clothing and accessories. Some high-fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Designer brands which have a 'name' as their brand such as Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director.