International Institute of Fashion Design holds fashion show in Chandigarh

With a growing number of people becoming fashion conscious these days, Chandigarh is carving out a niche for itself in the world of fashion. It is all set to become country's new fashion hub, as being a home to several fashion institutes in Punjab, the satellite city offers a valuable platform for all budding designers in showcasing their creative work.

Many Bollywood stars along with India's top fashion models recently walked the ramp during a fashion show 'INIFD Designer Medley'. They were wearing collections of students graduating from International Institute of Fashion Design.

There were 19 collections used in the fashion show that characterized original style and elegance expressed by student designers.

Nimisha Gupta, Centre Head, INIFD, said: There is a boom in fashion industry. Lots of retail revolution is happening in India and so many foreign brands are coming in the Indian market. Apart from that our Indian craft is also acknowledged all over the world. So our designers are high in demand as well as our merchandisers and retailers. That is the reason why we are producing students who are well-equipped with all this knowledge.

Meanwhile, students presented their innovative concepts, as they tried to present the fusion of Indian wear with contemporary clothes.

The event provided these students an opportunity to showcase their creativity as well as try to understand the nerve of potential buyers beside looking at public inclination for something distinct.

Be it clothes, shoes or accessories - designer wear is in great demand in India.

Niyati Sharma, one of the participating student, said: Earlier, not many people were aware about the fashion industry, today they are becoming fashion conscious. Customers have started taking interest in accessories, gears from head to toe. The industry holds a lot of scope since students are very fond of fashion these days

and so they are studying fashion. It's not limited to dressing well and looking good. It's about your forecast for trend and fashion and your creation.

Anisha, another fashion student, said: Fashion is offering youngsters lots of opportunities. There is lot of money and glamour. So it is a big industry with lots of job prospects. Nobody can be a big designer just after studying and acquiring a degree in fashion. One has to work hard for that.

With their fascinating creations, a new group of talented fashion designers have made an entry into the world of fashion.

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